is the conveying of events in words, images, and sounds often by improvisation or embellishment.

If you go waaaaay back, before we had computers, or books…people communicated simply by word-of-mouth. By stories. Historical stories, tales of what had happened that day, or last week. Somewhere along the line, someone decided to write ideas down on scrolls, and later the printing press took written ideas into hyperdrive.

Fast forward to the present. Information, information, information. Twitter feeds, blogs, websites, emails, etc. We have little snippets of stories that hit us every day…every hour. No, every minute. So it begs the question: Are we still good at storytelling? Do we communicate ideas and information well? Does anyone care?

They should, because the way something is communicated affects whether the listener responds or not. This is just as important no matter whether in a speech, a sermon, a book, or (dare I say it) – a website. What story do you want your site to tell your “readers”? Think about that as you brand, color, and tweak your site. The look and the content are all part of the story.

Here’s Rob Mills on the subject: Storytelling on the web